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    What is the principle of coherence in copywriting?

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    Maintain the same grammatical structure throughout the text
    Leverage the human tendency to be consistent with prior commitmentsCorrect
    Always use the same tone of voice in all communications
    Ensure that there are no contradictions in the message

    The principle of consistency is based on our tendency to act consistently with previous decisions. In copywriting, it is implemented by obtaining small initial commitments (such as free subscriptions) that increase the likelihood of larger commitments (such as purchases) later.

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