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    What is the principle of commitment and consistency in copywriting?

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    Maintain a consistent style across all texts
    Publish content with a regular frequency commitment
    Take advantage of the human tendency to be consistent with previous decisionsCorrect
    Commit to not changing the copy once published

    This principle is based on our tendency to maintain consistency with previous decisions and commitments. In copywriting, it is implemented by obtaining small initial commitments (such as a free trial) that increase the probability that the user will take larger actions later, following a ladder of commitment.

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